Marketing + Seminars + HydroPonics
A connected group of pages on the World Wide Web regarded as a single entity devoted to a single topic or set of topics. Generally, possessing a substantial web presence enables cannabis-related businesses to be seen as more trustworthy. Additionally, having a well-constructed website can drive traffic to your business more efficiently than traditional advertising.
“Search Engine Optimization.” SEO is the process of maximizing the number of visitors to your website by ensuring the site is high on the list of results returned by a search engine. SEO involves advanced knowledge of algorithms used by popular search engines and the strategic inclusion of key phrases and linking.
“Social Media” marketing is the strategic use of social media platforms (Twitter, Facebook, Instagram, Snapchat, etc.) to promote your business organically. SM experts will use analytics tools to track the progress, success and engagement of carefully orchestrated advertising campaigns. SM Marketing is considered to be one of the most cost-efficient methods of digital marketing.
A visual mark designed to symbolize your organization for quick recognition. A good logo will be constructed with enough detail to make it stand out against competitors, but not so much as to require more than a brief glimpse for identification. Your logo will identify your organization on all mediums from signage and letterhead to your electronic media.
Messaging is the substance of your advertising, or the story you’re trying to tell with words and images. Effective advertising messages should include three components:
- An appeal to capture the attention of the consumer
- A value proposition to present a reason the consumer should be interested
- A slogan to position the product or service in the consumer’s mind and distinguish it from any competition.
The act of producing information for promoting the sale of products or services to consumers or other businesses. Due to the complicated legal status of cannabis, advertising the marijuana industry is particularly tricky and can require exceptional creativity. The complex nature of the industry has led to the foundation of advertising agencies specializing in marketing for cannabis businesses.
Breeding and Genetics Seminars
Group workshops produced to assist cannabis cultivators in growing the best product possible. These seminars will walk you through breeding a phenotype of cannabis to display traits that are most important to you (aroma, size, speed of growth, potency, etc.) and preserving those genetics for long-term, consistent production.
Regulation and Compliance Seminars
These seminars are designed to walk cannabis business owners through the common legal hurdles that the industry commonly faces. Expect to learn best practices for licensing, staffing, interacting with vendors and working with city, county, and state officiating bodies.
Large Scale Cultivation Seminar
A workshop that focuses on cannabis cultivation on an industrial scale. This is strongly recommended for those who are new to growing cannabis in bulk or those who are scaling up their operations. Topics generally center on how to minimize risk and maximize yield, potential hazards for a large-scale crop and designing a workflow that keeps costs down and profits up.
A symposium focusing on the issues surrounding cannabis licensing and how they affect your business. Licensing is more important in the legal cannabis industry than any other since it lives in a legal limbo depending on the municipality and state it is being cultivated, processed or sold.
Greenhouse Cultivation Seminar
Workshops conducted by individuals who’ve experienced success in greenhouse cultivation produced to cover the benefits and potential risks of large-scale indoor cannabis cultivation. Of particular interest are the broad topics of licensure, construction, and operations as well as finer points typically missed by new greenhouse cannabis growers.
How to Read Your Plants Seminar
A seminar geared towards cannabis cultivators who want to understand what physical signs a crop will provide to indicate they need special care. Cultivators will learn to maximize yield and quality by learning to read the signs of overwatering, under watering, specific nutrient deficiency, nutrient burn, pests, poor air circulation, root rot and more.
How to Choose the Right Nutrients Seminar
A presentation providing instruction on how to properly fertilize your cannabis crop, covering phosphorous, nitrogen, and potassium ratios. You’ll also learn about essential micronutrients, the effects of watering, root nutrition and how pH can affect nutrient uptake.
Mitigated Pest Management Seminar
A seminar providing current information about protecting your valuable cannabis crop from microbes, insects, and rodents while minimizing the negative impact on your plants and the environment.
A hydroponic technique in which the roots of the plant are suspended in the air of a closed system separate from vegetative growth. A liquid nutrient solution is aerosolized and delivered to the roots in the form of a fine mist, allowing maximum oxygenation of the roots, encouraging vigorous growth.
The horticulture practice of growing and cultivating plants for personal or commercial use. Gardening differs in farming or forestry in that it involves the active participation in the lifecycle of the plants and tends to be very labor intensive.